Rob Reynolds is the Managing Director of Clinical Reasoning at Smile Digital Health. He is an experienced entrepreneur, having co-founded four start-ups, and has over two decades of experience in the software field, spanning consulting, manufacturing, financial, and medical software. He is currently the Technical Lead of the Health Level 7 (HL7) Da Vinci Risk Adjustment Use Case, and has contributed to several other HL7 FHIR standards related to the Clinical Reasoning Module.